What happens when you invite a Canadian to be the Group Creative Director on the U.S. ARMY? You start to see a different side of the Army. One that is focused more on STEM than brute STRENGTH. (S.T.E.M. stands for Science, Technology, Engineering and Math - some people don’t know that so I’m just saying, and STRENGTH stands for……..ok nvm) The learning curve on this account has been incredible and I’m very fortunate to be able to bring a new look and feel to how they communicate what they have to offer - only 3% of people ever see combat. The other 97% get an education and more importantly, learn something about themselves along the way.