We pitched Alfa Romeo and won. That lead to us pitching Jeep and winning as well. In both cases I sold through platform ideas that I wrote. This is the first work we've done for them under the campaign idea of: IF EMOTION MADE A CAR. It's the perfect way to take their italian tagline (which they're keeping) 'La Meccanica Delle Emozioni' and make it mean something in America. The translation is 'The Mechanics of Emotion'. We worked with Italian EDM legend Giorgio Moroder (best know for his work with David Bowie, Blondie and Daft Punk) to create the music using the sounds of the Alfa Romeo engine. It's Italian and sexy.

Me, not so much...but I'm working on it.