This Super Bowl, we crushed it. That ‘it’ being a 1962 Jeep Gladiator. It was the only way we could bring a New 2020 Jeep Gladiator back to life. The second film here is a graphic teaser I art-directed for the LA Auto Show Reveal of the Jeep Gladiator.
So, here’s some quick Jeep history on this account.
I've only ever driven a Jeep, so when we had a chance to 'Pitch' for it 3 years ago, I was so excited I grabbed my guitar and wrote a song about what my Jeep stands for - what it allows me to do and believe. Jeep wanted to celebrate their 75 years, but do it by not looking back but looking forward - Forever Forward. I’m so fucking awesome. That lead to the song I wrote '4x4ever' and it airing during Super Bowl 50. It's rare when the hobbies we do on the side lineup with the job we love during the day. Sucks for people who don’t love their jobs as much as I do. (Sorry, not sorry, haha) That happened here. I worked on recording the song with Sony Music Artist Morgan Dorr.
The full song is available on iTunes and Sony has released the music video which picked up a GOLD at the LONDON INTERNATIONAL FESTIVALS, 'Best Music Video' in ADWEEK'S ARC AWARDS and shortlisted in 2 Categories at the CLIOS. The 60 second spot aired on the SuperBowl and the day before it did, the client called me personally and told me they wanted to give us the whole account (this after they had already chosen an AOR weeks prior) Cha-Ching! Woot woot! It was obvious to them how much I loved and understood what they're brand stood for, just as I love all the brands I work on ha! When it comes to the work, every element is important from the sound design, the cinematography, right down to the graphic design of our end treatments. I’m very hands on at every level. In November 2017, to celebrate the ALL-NEW 2018 WRANGLER, which hadn't been redesigned in 10 years, I even created a typeface called 7GRILLE. It was designed to fill the 7 slats of the iconic Jeep Grill. Even the words that I wrote for the vehicles teaser films were made up of 7LETTERS. I also had an incredible experience working with Jurassic World director Colin Trevarrow to create the Jurassic Parked Super Bowl 52 Commercial. Working at Skywalker ranch on the audio and with the CG crew at Dreamworks was pretty damn special for someone that cares about the craft of the work.
(Did you just read all that?)
