I like to make things. In grade 6, my art teacher, Mrs. Kalflesh, asked: 'When you have ideas, do they come as words or images, because that is how you'll know if you're a writer, or an artist.' I told her both happened at the same time. She asked me what I thought about advertising. I didn't think anything about it then, because it was grade 6, but later I did, and I thought about it in images and words.
At the same time.
I thoroughly enjoy my time in advertising because of three things: I'm a morning person, I'm frustratingly positive, and I get to help young creatives do something with all that unfocused fresh brain they have. The morning thing - I'm a fan of how the brain works, and I know that the logical area of the left hemisphere, below the occipital lobe, likes to sleep in late. Because of this, mornings yield some of the most creative work, when you're up early enough to do it. At 6am there's no logic around to ruin the fun. The frustrating positivity - it's the only way to do this job right and not let the hills and valleys of the hits and misses throw you off your game. The young creatives - they're puppies and they need to be walked often. They keep us all young at heart - which is really all that matters. Aging is for suckers. If you like some of the work here, even a fraction of the amount of how much I liked making it, then that's a win/win.
I love win/wins. We each get one.
- Nathan